Challenge:
I was tasked with developing a new website solution for Aoibheann’s Pink Tie National Children’s Cancer Charity

Wireframe Low fidelity

After analyzing the briefing, market reference and mainly interviews, I made a low-fidelity prototype to find out if the understanding was coherent.

Feedback after prototype (Points to be improved) 

A big advantage of doing interviews with low-fidelity prototypes is being able to change faster with feedback and no implementation cost, below detected points for improvement:

• Improve content layout (banner, white spaces);
• Showcase better Call-to-action;
• Make the goals better understood;
• Innovate the look, very standardized proposal;

Proposals 

After feedback I looked for more inspirations in Benchmarks, Behance, Dribbble, and especially attention to the feedback from the interviewed users.

Below is the new prototype in high fidelity

What I learned on the project 

A very noble cause that needs to be looked at with great affection to have better conditions to find donors, buyers of products and all that in a simpler, usual, playful, organized and happy way.